Would you like to know when my ‘big shift’ occurred? Would you like to make a similar shift and see results start showing up quicker?
You see, when I started out, I thought the way to get business was to ‘convince’ people to buy what I had to offer, whether they needed it or not. I was too pushy, and you could argue, desperate.
That resulted in pushing potential customers away. I was feeling frustrated. I remember one person looking at me and saying; “you’re rude.”
But, I thought that’s how I was supposed to do it. I was conditioned by peers, movies and other media sources that sales was about being pushy and convincing people to buy something they don’t really need.
I decided, I better go find out on my own and do my own research.
So, I started reading a lot of books on sales and marketing. I followed great copywriters like Joe Sugarman and Dan Kennedy.
I joined the email lists of people I respected like; Mark Joyner, Joe Vitale and others.
And I went to seminars to watch speakers like; Tony Robbins, T. Harv Eker and others.
Eventually I would work with many of these people, but first I had to develop my marketing mindset.
You’ve heard of a success mindset, but perhaps not a marketing mindset.
I define a marketing mindset as the ability to consider everything you do in the context of promoting and selling your products and services.
There’s more to that than you may think.
In order to have an empowering marketing mindset, you have to;
- Believe in the value of what you’re offering
- Communicate it’s value in a compelling way
- Promote your product or service consistently
- Ask prospects for the sale
Now, you may recognize a marketing mindset as a little harder than you realize.
As a matter of fact, most people are challenged by developing a marketing mindset because the above four bullets brings up a lot of their ‘stuff and story.’
But, it’s what separates successful people from unsuccessful people. Marketing. It’s not a dirty word – but can be when done in my early years.
It is actually the most important part of your day. It’s the most considerate thing you can do for your prospects, and most effective thing you can do for your business.
- Understand your customers wants
- Create a product to satisfy those wants
- Communicate the value of your product
- Promote your product
- Ask for the sale
When you can do the above, you will have tremendous success. As long as you continue to avoid it, you will struggle. That’s the biggest lesson I learned about succeeding.
It doesn’t work to stay in your office and ‘figure it out.’ What works is putting yourself out there, taking the risks, listening to the feedback, and correcting course.
Everything else is just rearranging the deck chairs on the Titanic.
PS – The Putting Yourself Out There Formula walks you step-by-step through the above process. You owe it to yourself to get out there. Click here to learn more.